Alza.cz is one of the largest leaders and innovators among e-shops with consumer electronics on the Czech market. A few days ago, Alza published information about the implementation of the AR function in its application for selected product segments.

About three-quarters of a year ago, Alza asked us if we would like to work with them to implement AR in their e-shop. We discussed their expectations with them and offered several solutions that are available on the market today. The choice ultimately fell on a simple solution from Google which has done a tremendous progress over the last year and the possibilities that their solution offers clearly aim at the practical use of AR in online shopping. One thing is the implementation of AR and the other is content. Although some vendors already have 3D models of their products available, they are usually not suitable for AR. We also took care of that and for individual vendors we created 3D models of their products in the segments of TV, refrigerators, Samsung mobile phones, which were the most interesting for Alza. For some products, we created animations that vendors and Alza were excited about. Personally, I think that 3D animations are the future. I will sometimes discuss their use and potential in more detail.

Although the implementation of AR so far remains only in the Alza mobile application, which you can download for Android here or for iOS here, I believe that the implementation directly into the e-shop website will follow. Implementation is just as simple and offers a number of other useful features for the end customer. But about that next time.

If you want to try the refrigerator from the sample, search in the application Alzy Gorenje NRS9182VB